Introduction

Is Small Business for You?

Laying Your Personal Financial Foundation

Finding Your Niche and Timing Your Start-Up

Turning Your Ideas into Plans

Financing, Ownership, and Organizational Options

Exploring Buying a Small Business

Evaluating and Negotiating to Buy

Owners Wear Many Hats

Marketing 101: Product, Promotion, Sales, Distribution, and Pricing

Keeping Your Customers Loyal

Tracking Cash Flow, Costs, and Profits

Learning from Others' Experiences

Finding and Keeping Superstar Employees

Providing Employee Benefits

The Long Arm of the Law: Regulatory and Legal Issues

Mastering Small-Business Taxes

Special Considerations for Growing Businesses

Ten Tips for Home-Based Businesses

Ten Ways Computers Can Aid Your Small Business

Ten Tips for Managing Your Growing Business

Index.

Includes index.