From the Book - 2nd edition.
Getting started with digital marketing
Using content to generate fans, followers, and customers
Generating website traffic
Measuring, analyzing, and optimizing campaigns
Getting started with digital marketing. Understanding the customer journey
Choosing the right marketing campaign
Using content to generate fans, followers, and customers. Pursuing content marketing perfection
Taking stock of 57 blog post ideas
Generating website traffic. Building high-converting landing pages
Capturing traffic with search marketing
Leveraging the social web
Tapping into paid traffic
Following up with email marketing
Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business
Optimizing your campaigns for maximum ROI
The part of tens. The ten most common digital marketing mistakes
Ten trending digital marketing skills to add to your resume
Ten essential tools for digital marketing success.