Foreword / Peter Shea -- pt. 1. Think : Introduction -- Taking the plunge: get ready to be an entrepreneur -- Good idea!: how to get an idea for your business -- Good timing: should you launch your business part or full time? -- Build it or buy it?: starting a business vs. buying one -- pt. 2. Plan: Choose your target: defining your market -- If you build it, will they come?: conducting market research -- The name game: naming your business -- Make it legal: choosing a business structure -- Plan of attack creating a winning business plan -- Call in the pros: hiring a lawyer and an accountant -- pt. 3. Fund: All in the family: financing starts with yourself and friends and relatives -- Nothing ventured, nothing gained: how to find and attract investors -- Looking for loans: the ins and outs of debt financing -- Fed funds: how to get government loans-- pt. 4. Prepare. What's your deal?: negotiating successfully / Cliff Ennico -- Site seeking: choosing a location for your business -- Looking good: creating a professional image -- Stock answers: the lowdown on inventory -- It's in the mail: setting up mailing systems -- Charging ahead: offering your customers credit -- Cover your assets: getting business insurance -- Staff smarts: hiring employees -- Perk up: setting employee policies and benefits --

pt. 5. Buy: Buyer's guide: business equipment basics

Business 24/7: using technology to boost your productivity

Net works: building your company website

Keep in touch : using technology to stay connected

pt. 6. Market: Brand aid: building a brand

Marketing genius: advertising and marketing your business

Talking point: how to promote your business

Sell it!: effective superior customer service

Now serving: offering superior customer service

pt. 7. Engage: Net sales: online advertising and marketing

Social studies : social media marketing

Can you relate?: social media networking

pt. 8. Profit: Keeping score: the basics of bookkeeping / J. Tol Broome Jr.

Making a statement: how to create financial statements / J Tol Broome Jr.

On the money: effectively managing your finances / J. Tol Broome Jr.

Pay day: how to pay yourself

Tax talk: what you need to know about your taxes / Joan Szabo.