Includes bibliographical references and index.

"Rise Up is essential reading for entrepreneurs who want to start their own purpose-driven businesses, as well as senior business executives who aspire to lead their organizations to become more socially conscious." - Foreword ReviewsA new breed of socially conscious companies is changing how consumers shop, where employees work, and the way in which the world does business.Rise Up: How to Build a Socially Conscious Business sets the stage for this optimistic business trend where companies create financial profit for stakeholders through products, services, and business models that create social impact and public benefit.With more than 25 years of experience running a Certified B Corporation (earned by meeting rigorous standards of social and environmental performance, accountability, and transparency) that has always had social responsibility at its core, Russ Stoddard offers insights and guidance on how to create a socially conscious business, as well as encouraging words for social entrepreneurs of every generation.