Marketing Services and Resources in Information Organizations.
(Book)
Author
Contributors
Published
Oxford : Chandos Publishing [Imprint], Sept. 2017.
Physical Desc
154 pages 09.000 x 06.000 in.
Status
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Lamar Community College Library (C426.lc) - GENERAL | HF 5814 .Y3 | On Shelf |
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More Details
Published
Oxford : Chandos Publishing [Imprint], Sept. 2017.
Format
Book
Language
English
UPC
9780081007983
Notes
Restrictions on Access
Access limited to University of Wyoming-affiliated patrons.
Description
Annotation,With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. This title explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more.
Target Audience
Scholarly & Professional,Elsevier Science & Technology.
Citations
APA Citation, 7th Edition (style guide)
Yi, Z. (2017). Marketing Services and Resources in Information Organizations . Chandos Publishing [Imprint].
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Yi, Zhixian. 2017. Marketing Services and Resources in Information Organizations. Chandos Publishing [Imprint].
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Yi, Zhixian. Marketing Services and Resources in Information Organizations Chandos Publishing [Imprint], 2017.
MLA Citation, 9th Edition (style guide)Yi, Zhixian. Marketing Services and Resources in Information Organizations Chandos Publishing [Imprint], 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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