Winning the story wars : why those who tell--and live--the best stories will rule the future
(Book)
Author
Published
Boston, Massachusetts : Harvard Business Review Press, [2012].
Physical Desc
viii, 264 pages : illustrations ; 25 cm
Status
Description
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Location | Call Number | Status |
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Rampart Library District - Woodland Park - NONFICTION | 658.802 SAC | On Shelf |
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Subjects
LC Subjects
OCLC Fast Subjects
Other Subjects
Advertising.
advertising.
Anecdotes as Topic.
Art de conter -- Aspect psychologique.
Aspects psychologiques.
Aspects sociaux.
Berlin -- Senatsverwaltung für Stadtentwicklung und Umwelt -- Kommunikation.
Communication.
Internet.
Markenimage.
Marketing -- Aspect social.
Marketing.
Marketing.
marketing.
Marketing.
Marketing.
Médecine narrative.
Médias sociaux.
Narration.
Personal Narratives as Topic.
Politique de l'entreprise.
Publicité.
Social Media.
social media.
Société de l'information.
Soziale Software.
Technologies de l'information et de la communication.
Unternehmen.
Werbepsychologie.
Werbesprache.
advertising.
Anecdotes as Topic.
Art de conter -- Aspect psychologique.
Aspects psychologiques.
Aspects sociaux.
Berlin -- Senatsverwaltung für Stadtentwicklung und Umwelt -- Kommunikation.
Communication.
Internet.
Markenimage.
Marketing -- Aspect social.
Marketing.
Marketing.
marketing.
Marketing.
Marketing.
Médecine narrative.
Médias sociaux.
Narration.
Personal Narratives as Topic.
Politique de l'entreprise.
Publicité.
Social Media.
social media.
Société de l'information.
Soziale Software.
Technologies de l'information et de la communication.
Unternehmen.
Werbepsychologie.
Werbesprache.
More Details
Published
Boston, Massachusetts : Harvard Business Review Press, [2012].
Format
Book
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray ; Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual ; Memorable stories based on timeless themes build legions of eager evangelists ; Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world ; Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz."--Publisher.
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Citations
APA Citation, 7th Edition (style guide)
Sachs, J. (2012). Winning the story wars: why those who tell--and live--the best stories will rule the future . Harvard Business Review Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Sachs, Jonah. 2012. Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future. Harvard Business Review Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Sachs, Jonah. Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future Harvard Business Review Press, 2012.
MLA Citation, 9th Edition (style guide)Sachs, Jonah. Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future Harvard Business Review Press, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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