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The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today's highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
How do you build the kind of company you've always wanted to work in—one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures—meeting...
Business growth requires more than a business plan and a dream. You must utilize many tools and techniques to take your company to the next level. LEAP! 101 Ways to Grow Your Business is loaded with practical strategies that you can leverage based on your business-growth goals and the distinct needs of your company. LEAP! is divided into four sections: Leverage, Execute, Accelerate, Prosper; you will learn how to:
Confused by business statistics? Problem solved.
Schaum's Outline of Business Statistics helps you understand basic concepts and offers extra practice on topics you'll encounter in your introductory- and intermediate-level courses. With this book, you'll understand and master the basic methods of statistical description, statistical inference, decision analysis, and process control. You will also learn about frequency distributions,...Growing a successful business is about meeting the needs of customers—and, by extension, the needs of the entire community. Turn your business into a good citizen and you can help ensure its success and contribute to making your community a great place to live and work. Growing Local Value shows how to build a values-driven business that is deeply embedded in local life. Drawing on real-world examples from Greyston Bakery, Wild Planet Toys,
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