Catalog Search Results
Author
Pub. Date
[2018]
Description
"We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today." -From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands-while still insisting on cutting-edge products with on-trend design....
Author
Pub. Date
[2020]
Description
"Two female cofounders of a wellness start-up struggle to find balance between being good people and doing good business, while trying to maintain their best friendship. Have you ever scrolled through Instagram and seen countless influencers who seem like experts at caring for themselves--from their yoga crop tops to their well-lit clean meals to their serumed skin and erudite-but-color-coded reading stack? This novel delves into the real lives of...
Author
Series
Pub. Date
[2023]
Description
"Social media has become an important marketing strategy for many businesses. From social media influencers who share their lives, insights, and favorite products with their followers to those who work behind the scenes to build websites, create content, and make videos, there are many ways to use creativity and online savvy to earn a living or bring in some extra cash"--